Kyle Banks’ latest music video for his single “Lost Souls” is a visually striking journey that blends the glitzy allure of the city with deep emotional introspection. Shot entirely in black-and-white, the video captures a poignant narrative of a woman who, despite being surrounded by luxury and big dreams, feels lost in the noise of it all. It’s a striking metaphor for the isolation that often accompanies fame and material success, and Kyle’s presence offers a comforting yet transformative touch.
The video opens with a woman walking through a glamorous city, its towering buildings and extravagant spaces serving as both a playground of opportunity and a labyrinth of emptiness. Despite the luxury surrounding her, she’s disconnected, wandering aimlessly as if searching for something she can’t quite grasp. The black-and-white visuals emphasize this emotional desolation, as the city’s vibrancy fades into a backdrop of grayness that mirrors her internal struggle.
Enter Kyle Banks, whose role in the video is both that of a guide and a source of solace. As the woman drifts through the city, Kyle appears in key moments, offering her quiet reassurance, his presence both comforting and magnetic. He’s not just there to console her but to show her a different way of seeing herself — a way of finding love and clarity amidst the chaos. Through subtle interactions and a look that speaks volumes, Kyle gradually breaks through the emotional wall she’s built around herself.
His soothing vocals on the track are the perfect complement to his role in the video. As he sings, “lost souls looking for the light,” it’s clear that he is the light for this woman, guiding her toward emotional healing. The city, once a symbol of emptiness, begins to feel less daunting as she starts to open her heart, drawn in by Kyle’s gentle yet compelling charm. The way he connects with her — both emotionally and romantically — becomes the emotional core of the video, as she starts to fall for him, and perhaps, fall back in love with herself.
The cinematography is intimate, focusing on the raw emotions of both characters, especially the woman’s transformation from confusion to clarity. The final shots show the two together, their connection now tangible, as the city fades into a backdrop of hope and possibility.
“Lost Souls” is more than just a music video — it’s a journey of rediscovery and emotional connection. Kyle Banks not only highlights his ability to create moving music, but also proves that he can craft powerful visual narratives that leave a lasting impact. The video’s balance of luxury, loneliness, and love is a perfect reflection of the song’s themes, offering viewers a reminder that sometimes, it takes the right person to help you find your way — even in a city full of dreams.
Watch below.
