Amar Syal Is Changing The Way Artists And Managers Work


Amar Syal continues his grind as one of the most influential people in the digital world of music. In 2015 and his brother Aman Syal were early seed investors in both Myspace and Create Music Group (California’s fastest growing company for 2018 at $28M profit)– and he has been the major player expanding the streaming world in India.

Amar got as start doing the digital marketing at age 15 for Snoop Dogg’s Doggystyle Records, and he currently spends his days as the principal marketing lead at Amazon Music. However, that doesn’t leave him content.

Amar and his twin brother Aman Syal’s new venture Pryme is changing the way artists and managers work. The company is an artist management and music distribution company. They also do artist development, marketing and branding.

According to Amar, “Pryme is our music distribution and management company. We started this in 2020 due to a lack of experiences entertainment managers who understand streaming royalties and the music business.”

One artist Amar manages under Pryme is Ovo artist Smiley. Beyond the streaming work Amar works with Smiley on his Motivation Monday videos that go viral on TikTok.

Amar has opened doors for millions of artists who would like to persuade their careers in this field and take up music-making and create wonders with their music to make a mark on the world.

One piece of advice Amar has for other entertainment hopefuls, “Invest your earnings in real estate, you’ll never go wrong. It opens up a future of income for you and your family, and will build value over time. Start small, any investment is a win.”

Amar and Aman also own $12 million dollars worth of residential properties in Los Angeles which include single family homes and recording studios.



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