Every so often, a new artist comes along with the potential to shake up the sound of their region. For Los Angeles based artist Pofsky, that moment may have arrived with his new single “Sexpectations.” Produced by none other than Zaytoven, the record signals a shift in direction for the rising talent that could position him as a fresh voice in West Coast R&B.
Hailing from California’s 805 area, Pofsky built his foundation in hip-hop, developing a reputation for his sharp freestyles and high-energy tracks. But “Sexpectations” shows another dimension. Instead of sticking to rap-heavy formulas, Pofsky leans into smoother melodies, playful storytelling, and a more graceful delivery. It’s the kind of track that feels just as fitting on late-night drives as it does on curated R&B playlists.
The co-sign from Zaytoven is especially noteworthy. With a career that’s seen him shape the sounds of Gucci Mane, Future, Usher, and Migos, the Grammy-winning producer has an ear for talent and a proven history of elevating artists into new spaces. Recording the track together in Atlanta, Zaytoven’s signature keys and layered arrangements provide the perfect backdrop for Pofsky to showcase his versatility.
What makes “Sexpectations” stand out isn’t just the production, though it’s the fact that Pofsky sounds comfortable in this new territory. The single doesn’t feel like an experiment; it feels like a natural progression. In his own words, Pofsky describes the process as “having fun in the studio and not overthinking,” and that looseness translates into a record that feels authentic and refreshing.
For an artist who’s already caught attention with previous singles, “Sexpectations” feels like the step that could introduce Pofsky to an even wider audience. The West Coast has a long history of producing talent that bridges the gap between rap and R&B, and with Zaytoven’s stamp of approval, Pofsky is beginning to carve out a lane of his own.
Whether he continues down this melodic path or blends it back with his hip-hop roots, one thing is clear: “Sexpectations” puts Pofsky firmly on the radar as an artist to watch in the next wave of R&B.
Pofsky’s “Sexpectations,” produced by Zaytoven, is available now on all streaming platforms.
