Some of the most meaningful creative projects come together in unexpected ways, and 1P4E’s latest visual for “Not Around” is proof of that. What began as a production setback quickly evolved into an inspiring example of the power of creative relationships. After the original concept for the music video was abandoned because of logistical challenges, the collective leaned on years of trusted connections to move the project forward. Niceymost reached out to a director he had collaborated with nearly seven years earlier on a short film, and that reconnection ultimately introduced the team to videographer Ryan Piwarski. The result is a visual that feels both intentional and emotionally authentic, demonstrating how collaboration can often produce something even greater than the original vision.
That same spirit of collaboration is woven into the song itself. Kuji Young joined the record early in its development, delivering a heartfelt performance that gives the opening verse its emotional weight. Years later, Tosha Marie became part of the project through a connection made by KA3, adding a perspective that complements the record with warmth, vulnerability, and reassurance. Together, the artists move beyond the boundaries of a traditional love song, creating a moving conversation about the fear of losing someone you love. Inspired by the storytelling found in Sam Nelson’s “Now & Forever” and the rich atmosphere of Leon Bridges’ “Motorbike,” the visual captures the beauty of romance while exploring the emotional vulnerability that often accompanies deep connection.
The music video unfolds with stunning imagery that celebrates intimacy, affection, and the desire to hold onto meaningful moments forever. Just when viewers settle into its romantic atmosphere, the story delivers a shocking conclusion that changes everything. The unexpected ending transforms the visual into something much more profound, reminding audiences that love is precious because it is never guaranteed. It is a powerful emotional payoff that lingers long after the final frame, giving the song even greater depth and making the visual experience impossible to forget.
More than just another music video, “Not Around” represents the heart of what 1P4E stands for. The collective continues to build its identity around removing barriers between ideas and execution, proving that the strongest creative work is often the result of shared vision and mutual trust. Every collaborator brought something unique to the project, creating a final product that feels cohesive, cinematic, and emotionally impactful. With a compelling record, standout performances from Kuji Young and Tosha Marie, and a beautifully crafted visual that perfectly complements the music, “Not Around” stands as a shining example of what can happen when talented creatives come together with a common purpose. It is more than a song or a video. It is an inspiring reminder that true collaboration has the power to transform great ideas into unforgettable art.
Stream their music on all digital streaming platforms: https://ffm.to/1p4e-notaround
Follow 1P4E on Instagram: https://www.instagram.com/1p4emusic
