Smokepurpp continues to push creative boundaries with his latest visual for the single “7 AM in Broward.” Known for his influential role in the SoundCloud rap scene and for breakout hits like “Audi,” Smokepurpp has consistently showcased his ability to blend raw energy with artistic flair throughout his career.
The “7 AM in Broward” music video drops fans into a stark, evocative visual experience shot entirely in black and white, setting a tone that mirrors the early-morning atmosphere implied by the title. The choice of monochrome gives the visual a gritty, cinematic edge, emphasizing contrast and emotion as Smokepurpp moves through scenes that feel both introspective and charged with intensity. Viewers are drawn into a world that feels reflective of life’s early hours in Broward, where the calm of dawn meets the hustle of the streets. The aesthetic choice enhances the mood of the track, making the visual as memorable as the music itself.
Directed by Wardawk Productions (known on Instagram as @86obi), the video captures Smokepurpp’s presence with a raw, unfiltered lens that complements the song’s themes. Wardawk’s direction leans into stark lighting and thoughtful composition, using shadows and light to highlight Smokepurpp’s lyrical delivery and persona. The result is a visual that feels both personal and universal, inviting fans to experience a different side of the artist beyond the high-energy trap anthems he’s widely recognized for.
Since breaking onto the scene, Smokepurpp has evolved his sound and visuals, constantly experimenting with new ways to express his artistry. “7 AM in Broward” stands as another example of his growth, proving that even after years in the game he’s still capable of surprising his audience with bold creative choices. With this visual now circulating online, fans old and new have another compelling chapter in Smokepurpp’s story to dive into.
